The Fulton Cycle is exactly the bike you need, at precisely the moment when you need it.
With over 15 years of industry experience, the humans at The Humans are anything but. We believe in a design aesthetic that is simple, succinct, clear and to the point. We do away with the bells and whistles, letting the content be king. In a discerning society, users and consumers are more informed and wary than ever before. We believe in honest, fuss-free communications. Clear messaging.
This ethos of simplicity and minimalism doesn’t mean the least amount of effort, or sacrificing design outcomes. It’s the maximum amount of thought, with only the necessary of effective moves. We play like Kasparov. Look him up.
Our experience covers design, print, tv, radio, copywriting and digital. The Humans boast an extensive history of working across fashion, hospitality, corporate and retail industries (see all the fancy logos below). As big as our bite may be, we work with clients of all shapes and sizes. Feel free to call or email us to discuss your ideas and/or requirements.
We’re here to help. Be well.
“Brings a Dieter Rams-esque design sensibility to a product that has changed little in the past 200 years.”
“Beautiful design aside, the bottom line about the Fulton Cycle is that it’s simply a joy to ride and use.”
“Mind-blowingly chic. A fashion accessory in addition to a bike.”
“The Fulton Cycle will spark a revolution and change urban transportation forever”
